Kapitel: The brand, the channel and Captain Sifr

Who is Captain Sifr?

Our mascot: a turtle with a captain’s hat and an eye patch. Turtles are considered wise — they stay calm, take a proper look, and then decide. Exactly the stance we train. His name comes from sifr, the Arabic word our zero comes from: the calm point at zero. Made for children, and honestly: the […]

A mascot for grown-ups? Isn’t that childish?

Ask a racer about the socks from the season they won. Almost everyone on board has some object they will not leave at home; nobody just calls it that. We make it something deliberate instead of something furtive.

Why Channel Zero? Why radio?

Because a radio call has a low threshold. You call, somebody is listening, and nobody has to fill in a form about their feelings first. Zero stands for zero fear and for the still point at zero. Whenever your head calls, we are listening.

Does channel 0 even exist?

Officially, no. The marine channels run from 1 to 28 and from 60 to 88. That is exactly why we chose it: the quiet zero beyond the working channels. A channel on which no business is conducted.

Isn’t a radio set a silly image?

It is the most honest image we found. We rejected the pilot, the lighthouse, the compass and the north star, because they are either worn out or they create distance. Everyone has a radio on board, it saves lives, and you operate it yourself. You call, we answer. There is no more promise in it […]

What do the three call levels mean?

They describe how urgent things are for you right now, and how close the occasion has already come. They are not a price list and they are not packages. What you book emerges later, out of the conversation. Level Call When you call this way Routine ordinary call In good time before the season, calm […]

Is Mental Mayday an emergency service?

No. Mental Mayday describes your pressure, not our availability. We are not a crisis service, not a helpline and not a medical practice. If we see that somebody else is needed, we say so and help find the right place. And a real emergency at sea never runs through us. It runs through channel 16.